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ELF Cosmetics Takes Flight with Meghan Trainor To Promote New Cloud Skin Bundle

In their third collaboration, they reimagine the traditional “in-flight safety video” to guide viewers on how to achieve Trainor’s “dreamy, soft-focus” Cloud Skin glow.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics, a brand from ELF Beauty, is on cloud nine thanks to its recent collaboration with Grammy Award-winning singer Meghan Trainor in a new multimedia campaign for Cloud Skin, a limited-edition complexion bundle. The partnership marks the dynamic duo’s third creative collaboration. Together, they reimagine the traditional “in-flight safety video” to guide viewers on how to achieve Trainor’s “dreamy, soft-focus” Cloud Skin glow, per the brand. Beauty Besties “Who knew play...

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